Enrollment Communications Manager

Reporting to the Dean of Admission, the Enrollment Communications Manager leads the development and execution of strategic communications that support student recruitment, admission, and enrollment goals. The Enrollment Communications Manager will manage multi-channel communications initiatives throughout the enrollment lifecycle, ensuring prospective students receive timely, relevant, and engaging information. Working closely with Admission and marketing leadership, the Manager oversees communication campaigns, admission web content, social media, and CRM driven outreach to enhance the prospective student experience. The Enrollment Communications Manager collaborates with campus partners to ensure communications are timely, coordinated, and student-centered.

Job Duties

30% – Enrollment Communications Campaign Execution – Lead the development, execution, and ongoing optimization of segmented communication campaigns within Slate to support recruitment, application completion, admission, yield, and onboarding objectives. Manage the Implementation of enrollment communication strategies in partnership with Admission and Enrollment Marketing leadership, ensuring alignment with institutional enrollment goals. Analyze engagement data to refine messaging, audience targeting, timing, and effectiveness across the student lifecycle. Collaborate with campus partners to develop and coordinate communications that support key admission initiatives. 
20% – Social Media and Student Content Management – Manage the strategic direction and day-to-day operation of the Office of Admission’s social media channels, with a primary focus on Instagram and platforms relevant to prospective students. Develop and oversee a content calendar that supports recruitment, admission, yield and enrollment objectives. Supervise and mentor student content creators, providing guidance on content development, brand standards, and audience engagement. Partner with Enrollment Marketing to ensure social media content aligns with institutional messaging, campaign priorities, and brand guidelines. Manage student content initiatives that show authentic student experience across blogs, social media, and other digital platforms. Lead the development of authentic, student-centered content that supports recruitment and yield objectives. Oversee content quality and ensure alignment with institutional messaging, brand standards and enrollment priorities.
15% – Communication Calendar and Campaign Planning – Manage the development and maintenance of event portals, registration forms, and automated communications in Slate. Manage communication workflows for on- and off-campus events, including confirmations, reminders, and follow-ups communications. Support virtual event execution, including Zoom setup and communication scripts, as needed. Ensure accuracy, functionality, and consistency across CRM-driven communications. 
15% – Website Content Management – Manage Admission and New Student website content, ensuring it is current and aligned with institutional communication needs and enrollment priorities. Oversee accuracy, clarity, and consistency across key pages. Coordinate website updates in response to evolving communication needs and enrollment priorities. 
15% – Application Review and Administrative Support – Evaluate first year and transfer applications as part of the admission process. Support documentation of admission team Meetings, including distribution of notes. Build and maintain relationships with campus partners to support content and communication efforts. Document staff meeting discussions. 
5% – Print & Collateral Coordination – Oversee inventory of admission print materials and promotional items. Coordinate reprints and updates with the Office of Marketing & Communications. Review materials for accuracy and alignment with current messaging.