Vice President for Enrollment Management and Marketing

Bay Path University, a private comprehensive university with a bold and innovative spirit, invites applications and nominations for the position of Vice President for Enrollment Management and Marketing. Known for its commitment to providing a practical and career-focused education, Bay Path offers a residential bachelors degree for women only on its Longmeadow, Massachusetts campus, as well as bachelors, masters and doctoral programs for both men and women on campuses in East Longmeadow, Boston, Guaynabo, Puerto Rico and online. In 2024, Bay Path expanded its reach and program offerings through the acquisition of Cambridge College, increasing its enrollment to approximately 5,000 learners, gaining new locations, strengthening its online presence, and broadening its career-focused programs. Respected for strong allied health, education and business programs, accessible online options, and a supportive community, Bay Path is an appealing choice for many students.

Full Position Announcement: https://nessearches.com/vpem-baypath/

Compensation
Bay Path offers a competitive compensation package, including relocation assistance, and a salary commensurate with qualifications and experience. The range identified for this role is $215,000-$265,000. In this important leadership position, the successful candidate will have an active on-campus presence in Longmeadow, Massachusetts.

To Apply
NES, a national executive search firm specializing in higher education, is assisting Bay Path University with this search for a Vice President of Enrollment Management and Marketing. If you wish to have a confidential conversation about this opportunity or submit nominations, please contact: Liz Daly (elizabeth.daly@nessearches.com) or Catherine Capolupo (catherine.capolupo@nessearches.com). To apply, please send the following items: 1) a resume, 2) a detailed letter of interest, and 3) contact information for five professional references by email to: baypath@nessearches.com. For assurance of full consideration, please submit application materials no later than October 22, 2025. Applications will be reviewed until the position is filled. All applications and nominations will be considered confidential, and notice will be given before references are contacted. The VPEMM’s anticipated start date is early 2026.

Bay Path University is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.