Associate Director of First-Year Recruitment and Outreach

Under the supervision of the Director of Recruitment, Outreach & Orientation, the Associate Director provides leadership for Sacramento State’s first-year student recruitment strategy, with primary responsibility for developing and executing approaches that strengthen first-year enrollment from California markets beyond the university’s traditional local recruitment area and strategically expand enrollment from targeted out-of-state markets.

The Associate Director oversees first-year territory management, regional and nonresident recruitment, high school and counselor engagement, recruitment outreach, and yield strategies designed to achieve university enrollment goals and broaden the geographic diversity of the entering class. The position uses enrollment data, market analysis, CRM tools, and recruitment outcomes to identify emerging markets, allocate recruitment resources, and evaluate effectiveness.