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Website University of the Pacific

The Director of Enrollment Management Marketing and Communications is responsible for marketing undergraduate admissions and campus-wide financial aid programs for the University of the Pacific and for providing specialized communications for prospective students (including transfers), their influencers and other key stakeholders. Reporting to the Vice President for Enrollment Management, and in collaboration with the Office of Marketing and Communications, the Director is a senior-level administrator who develops the marketing strategy for undergraduate enrollment and financial aid, and oversees its execution. The Director must be a skilled communicator and storyteller who understands the essence of the Pacific brand and how to articulate its value to move prospective students successfully through the enrollment funnel seamlessly. The Director supervises the Assistant Director of Admission for E-Communications and Marketing and works collaboratively with both Enrollment Management and Office of Marketing and Communications team members, as well as, colleagues throughout the University to develop and lead innovative and effective enrollment management and financial aid marketing strategies.

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