Website UC San Diego
Reporting directly to the AVC EM, and indirectly to the Chief Communications and Marketing Officer (CCMO) for University Communications (UCO) within the Chancellor’s division, the Director of EM Marketing and Communications is responsible for the oversight, leadership and management of all marketing/communications functions for undergraduate Enrollment Management.
This position leads and oversees a comprehensive marketing program encompassing the targeted outreach of all of the functional units of Enrollment Management in coordination with University Communications colleagues, and in sync with campus brand, marketing, and communications initiatives. Duties include the creation and execution of a strategic, goal-based, data-driven marketing/communications plan to promote brand identity domestically and internationally and to help drive global awareness of the UC San Diego undergraduate experience.
The Director of Marketing and Communications will gather and interpret market research findings, identify markets, and develop and implement promotional and sales messaging and strategies to reach and attract target audiences. The Director generates imaginative marketing & sales approaches and activities, promotes brand identity by creating & directing compelling communication pieces, develops marketing outreach using traditional, multimedia, and technology-oriented delivery, and also oversees the development and maintenance of all EM websites and other social media.
The position serves as an area expert regarding trends and developments in marketing & communications within the field of Enrollment Management. Leads efforts to use effective and appropriate pathways to communicate with UC San Diego’s target audiences using traditional media, emerging technology, and existing web/multimedia/online channels. Receives assignments in the form of objectives and determines how to use resources to meet schedules and goals. Manages comprehensive marketing for Enrollment Management, including management of human, financial and physical resources. Provides guidance to subordinates to achieve goals in accordance with established policies.
As a member of the EM senior management team and a member of the University Communications and Marketing leadership team, the Marketing and Communications Director advises and provides strategic communications planning to the AVC and EM senior management. This position also serves as a University media resource and spokesperson and promotes opportunities for Enrollment Management to have media contact as appropriate. Drafts speeches or other high-level correspondence as requested by AVC EM.
As part of the UCO team, the Director focuses on four key areas: 1) Strategic Communications, 2) Media Relations, 3) Public Relations and Marketing and 4) Multimedia, Publications, and Production. As a member of this team, the Director provides strategic planning and implementation of comprehensive strategic communications efforts. This includes research, writing, branding and messaging, marketing, public relations and marketing, local and national media relations, publications and website content management for various print and online newsletters. Works in collaboration on projects involving graphic design, photography, video production, printing, web development and other related functions as needed.
This position directly supervises a Marketing & Media Coordinator, Media Specialist, Web Marketing Analyst, a Senior Writer/Editor, and one-to-two part-time student employees.
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