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Website Richmond, The American International University in London

The Admissions Officer for North America (West Coast Representative) reports to the Senior Director of U.S. Operations.

The Admissions Officer for North America (WCR) will make a broad contribution as a member of the U.S. Admissions Team. The specific focus of this post is to increase the inquiry and applicant pool through representation and promotion of the University through events, by telephone outreach and email communications. The WCR is also responsible for developing and maintaining effective contacts with prospective students, parents, schools, alumni and other constituents resulting in the recruitment of students for the University who meet the entry criteria. The WCR is also responsible for yield and conversion activities. This position entails applicant file review, accurate data entry and administrative work. Travel within North America is required.

• In collaboration with the Boston-based staff and with direction and support of the Senior Director of U.S. Operations, represent and promote the benefits of a Richmond education to prospective students, parent, guardians, counselors, and sponsors. The WCR will represent and promote Richmond through participation in high school visits and college fairs such as, but not limited to, NACAC, WACAC, and RACC within assigned territory. Fulfillment of all aspects of recruitment is to support the growth of Richmond’s enrollment targets in relation to numerical targets and budgetary goals as defined by the University. This will be measured by the increase of applications as well as improvement in conversion rates.
• Analyze, monitor, and understand recruitment-related data and reports to track numerical progress of inquiries and applicants within assigned recruitment territory. Through successful monitoring of data, execute in-person, telephone, and electronic contact strategies with prospective students, parents, counselors, and others to encourage movement through the admission pipeline from inquiry through matriculation.
• Develop a strong understanding of all admission-related systems (CRM, PowerCAMPUS, Akero, etc.) currently utilized throughout the recruitment process to efficiently manage the inquiry pool within assigned territory, application process, timely application review, and enhancement of the applicant experience. This will be measured through the effective use of all available technology provided by Richmond.
• Develop and maintain a thorough understanding of Richmond’s current program offerings, student life, clubs and organizations, scholarship opportunities, study abroad, and on-campus accommodations. The WCR will also be responsible for providing information to prospects and applicants regarding the visa process, financial aid, and when necessary, assist families with information related to the completion of the FAFSA.
• With guidance and support from the Senior Director of U.S. Operations, identify new key markets within assigned geographical territory.
• Comply with all U.S., U.K. and international data privacy laws, regulations and legislation pertaining to the recruitment and admission of students.
• Adhere to and promote the University’s health and safety policies and procedures;
• Undertake other duties as assigned.

The Admissions Officer for North America (WCR) is a remote position with the understanding that occasional travel to the Boston office and London will be required.
By the nature of the duties of this position, there is a requirement for weekend and evening work. There is also a requirement for extensive travel.
The above responsibilities are subject to change at the discretion of the Senior Director of U.S. Operations and shall include other responsibilities as required from time to time. The Senior Director for U.S. Operations or designated supervisor will work with the Admissions Officer for North America (WCR) to co-ordinate work and evaluate the Admissions Officer’s performance.


• be able to provide suitable home-based working facilities (chair, desk, etc.) The University to provide IT equipment;
• expected to be based in California (or West Coast) to effectively cover the WCR duties with minimal additional expenses;
• experience working in a similar role preferably in higher education or an international organization;
• strong communication and relationship-building skills, and the ability to communicate effectively with a wide range of people;
• effective presentation skills;
• strong organizational and administrative skills with the ability to take a planned and structured approach to work;
• accuracy and attention to detail;
• ability to work well independently and as part of a team;
• proficiency in Microsoft Office Suite and database management skills;
• a valid US driver’s license;
• an undergraduate degree

• previous experience and proven track record of delivery in working remotely and meeting reporting and communication needs;
• experience of marketing, public relations or communications;
• a working knowledge of the legal and funding requirements for student recruitment and experience using social media as a recruitment tool;
• experience of the American and British education systems;
• experience of living abroad.

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