The Office of Marketing & Communications (OMC) tells the stories of Occidental College. We elevate the College and its mission by partnering with the campus community to chronicle the achievements of our students, faculty and alumni.
We communicate to external audiences such as prospective students, parents, institutions and media and internal audiences such as faculty, students, staff and alumni. Above all, we develop and implement effective communication strategies in order to support academic and administrative functions of the College and support the College’s mission and strategic plans.
Reporting to the Vice President for Communications & Institutional Initiatives, the Director of Admission & Enrollment Marketing will be responsible for developing and executing marketing and communication plans to support and enhance recruitment, admission, enrollment and retention of new students. The Director will work collaboratively with offices across the College – most directly with the Office of Admission, but also with Student Affairs, Financial Aid, Academic Affairs, Parent Engagement and other offices that impact enrollment and retention. To implement successful programming, marketing strategies and tactics, the Director will work with both external resources and internal resources within the Office of Marketing & Communications. The Director will be responsible for development, measurement and enhancement of a College-wide enrollment marketing plan that supports and helps attain college enrollment goals.
The Director will work collaboratively with program stakeholders to develop enrollment marketing plans based on market research and trends, consumer insights, stakeholder and recruiting input and key metrics. These plans will include an integrated mix of marketing channels, tactics and recruiting tools to meet enrollment goals. The Director is responsible for executing, tracking and reporting on these plans with an expectation of continuous assessment to improve overall results and conversions.
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